Truck & HGV Dealership CRM for Commercial Sales

Heavy vehicle CRM for truck and HGV dealerships. Manage fleet sales, customer accounts, and complex deals with specialized tools.

Heavy vehicle focus • Fleet management • Commercial sales tools

Truck Dealership CRM Software

IN-DEPTH PRODUCT OVERVIEW

A Showroom System Built to Solve Real Dealer Problems

Carro Systems is a complete showroom sales lead management and CRM platform built exclusively for vehicle dealers. Every module has been designed to address the real-world challenges dealerships face every day.

Carro is not a generic CRM adapted for automotive use. It is a purpose-built showroom system created by automotive specialists with over two decades of experience building and supporting dealer software in the UK and internationally.

Carro Dashboard Overview
Carro CRM Flow Diagram
1

Lead Capture & Internet Lead Management

Never Miss an Enquiry Again

Carro automatically captures leads from all major online advertising platforms, dealer websites, and third-party providers. Whether leads arrive via API integrations or email parsing, they are instantly processed, categorised, and presented to your team ready for action.

What this solves:

  • Missed or delayed responses to enquiries
  • Leads lost in inboxes or forwarded emails
  • Lack of accountability for follow-up

Key capabilities:

  • AutoTrader, CarGurus, Motors, dealer website integrations
  • Dedicated lead email address per dealership or branch
  • Automatic lead categorisation (new car, used car, PX, test drive, etc.)
  • Instant alerts to sales staff and managers
  • Manager-controlled lead assignment
Lead Inbox and Alerts Dashboard
2

Customer Relationship Management (CRM)

One Complete View of Every Customer

Carro provides a single customer record that brings together every interaction, enquiry, visit, deal, document, and message. Sales teams always know the full customer history before picking up the phone or welcoming someone into the showroom.

What this solves:

  • Fragmented customer information
  • Inconsistent customer experience
  • Sales staff repeating questions customers have already answered

Key capabilities:

  • Full customer journey tracking
  • Linked enquiries, vehicles, deals, and communications
  • Detailed notes and activity logs
  • Accessible from desktop, tablet, or mobile
Single Customer View
3

Sales Diary, Tasks & Follow-Ups

Keep Every Promise, Automatically

Carro's integrated diary and task management system ensures no follow-up, appointment, or delivery is forgotten. Sales staff are prompted automatically, while managers gain full visibility of planned activity.

What this solves:

  • Missed follow-ups
  • Poor time management
  • Lack of oversight for managers

Key capabilities:

  • Follow-up reminders
  • Appointment scheduling
  • Test drive bookings
  • Vehicle delivery tracking
  • Google Calendar synchronisation
Sales Diary and Task List
4

Stock & Vehicle Management

Manage Any Vehicle Type, Your Way

Carro uses a flexible vehicle template structure that allows dealerships to manage any vehicle type without software changes. From cars and vans to bikes, trucks, motorhomes, and plant machinery, Carro adapts to your business.

What this solves:

  • Systems that only work for cars
  • Inflexible data structures
  • Manual stock tracking

Key capabilities:

  • Multiple vehicle templates
  • Centralised stock list
  • Auto stock-to-customer matching
  • DVLA, MOT, tax & history checks
  • Demo vehicle & test drive tracking
Stock List Auto Stock Match MOT History Check Inventory Report
5

Deals, Finance & Profit Control

From Enquiry to Order — Seamlessly

Carro brings deals, finance, and profit reporting into one integrated workflow. Sales staff can build offers quickly, while managers retain full control over margins and finance penetration.

What this solves:

  • Disconnected finance tools
  • Poor margin visibility
  • Manual deal tracking

Key capabilities:

  • HP & PCP deal stacking
  • Integrated finance calculators
  • Codeweavers & iVendi integrations
  • Part exchange appraisal app
  • Digital order forms & invoices
  • Profit reporting and forecasting
Deal Builder & Finance Screen Profit Control Part Exchange Vehicle Valuation
6

Communication & Customer Engagement

Every Conversation, Fully Tracked

Carro records all customer communication in one place, ensuring clarity and continuity across your team. Whether it's a call, WhatsApp message, email, or SMS, everything is logged automatically.

What this solves:

  • Lost messages
  • Inconsistent communication
  • No visibility of customer contact history

Key capabilities:

  • Two-way WhatsApp integration
  • Email & SMS campaigns
  • AI website chat agents
  • Call tracking & telephony integration
  • Automated responses
Communication Timeline - WhatsApp
7

Reporting, Dashboards & Management Insight

Real-Time Visibility Across Your Dealership

Carro's reporting suite provides live insight into every aspect of showroom performance. Managers can quickly identify bottlenecks, opportunities, and areas for improvement.

What this solves:

  • Guesswork management
  • End-of-month surprises
  • Manual reporting

Key capabilities:

  • Enquiry, test drive & sales tracking
  • Conversion rates & KPIs
  • Sales exec performance dashboards
  • Group-level reporting for multi-site dealers
  • Full audit trails
KPI Dashboard Sales Exec Performance Dashboard Template Main Dashboard
8

Integrations & API Connectivity

Designed to Fit Into Your Existing Dealer Stack

Carro is built to integrate seamlessly with the systems you already use, eliminating double-keying and saving time across the dealership. A full developer-ready API allows bespoke integrations and custom reporting.

Dealer Websites & Lead Providers

AutoTrader, CarGurus, Motors, and custom dealer websites

DMS Systems

Gemini DMS and other dealer management systems

Finance & Compliance Platforms

Codeweavers, iVendi, Compliance Trak

Accounting Software

Xero, QuickBooks, and other platforms

Manufacturer Data Hubs

Maintain standards points with manufacturer connections

Developer API

Full API for custom integrations and reporting

9

Ease of Use & Deployment

Powerful, Yet Simple

Carro is cloud-based and works on any modern device. There is no local installation, and onboarding is fast and straightforward. The system is intentionally intuitive so your team spends time selling — not learning software.

Cloud-Based
No Installation
Fast Onboarding
Any Device

Desktop

Tablet

Mobile

10

Support, Training & Partnership

A Team That Supports Your Success

Carro customers benefit from a dedicated UK-based support team, comprehensive knowledgebase, and optional training and consultancy services. We don't just provide software — we help you get the most from it.

Support includes:

  • UK-based helpdesk
  • Knowledgebase & walkthrough videos
  • AI-powered help system
  • Optional onsite or remote training

Partnership, Not Just Software

We're invested in your success. Our team is here to help you sell more vehicles.

Who Carro Is Designed For

If you sell vehicles, Carro is built to support your sales process.

Independent Dealers
Franchise Dealers
Dealer Groups
Multi-Site Operations
Mixed Vehicle Dealerships

A System You Can Grow With

Carro is modular, customisable, and constantly evolving. New features are added regularly, and the system can be adapted to your dealership without disruptive development work.

You're not just buying software — you're investing in a long-term showroom platform designed to grow with your business.

Modular & Flexible
Regular Updates
No Disruption
Long-Term Platform

Built for Growth

Scale from a single site to a nationwide dealer group — Carro grows with you.

See Carro in Action

Discover how Carro can transform your showroom operations and help you sell more vehicles.

Simple, Transparent Pricing

Choose the plan that works best for your dealership. All plans include access to core CRM features.

Small Dealers

Starter

Perfect for 1-2 users

£99 /month
  • Full CRM System
  • Diary & Lead Management
  • Stock Management
  • Email Support
  • Up to 2 Users
Start Free Trial Contact Sales
Most Popular

Professional

Ideal for growing dealerships

£199 /month
  • Full CRM System
  • Diary & Lead Management
  • Stock Management
  • Priority Support
  • Custom Branding
  • Up to 6 Users
  • Advanced Reporting
Start Free Trial Contact Sales
Large Dealers

Enterprise

For large multi-site groups

£299 /month
  • Everything in Professional
  • Dedicated Support
  • Custom Integrations
  • API Access
  • Multi-site Management
  • Unlimited Users
  • Custom Features
Schedule Demo Contact Sales

Frequently Asked Questions

Carro Systems is a cloud-based CRM (Customer Relationship Management) and Sales Lead Management platform specifically designed for vehicle dealerships. It helps manage inventory, sales leads, customer relationships, and showroom operations efficiently.

Carro supports all vehicle types including cars, commercial vans, motorbikes, trucks, motorhomes, caravans, and farm/plant machinery. Each vehicle type has customizable templates and features tailored to that sector.

Carro helps sales teams manage customer enquiries, create quotes, track trades, and maintain organized follow-ups through integrated diary and task management. For sales managers, it provides comprehensive reporting on team performance, target tracking, customer contact metrics, test drive bookings, and sales figures. This helps optimize dealership performance and profitability.

Yes, Carro is web-based and works on any device including computers, tablets, and mobile phones. You don't need to install special software – just log in through any browser, making it perfect for showroom floor use or remote working.

Yes, we offer a 30-day free trial with full access to all features. No credit card is required to start your trial, and there's no obligation to continue.

There is no long-term contract required. We operate on a month-to-month basis with just 30 days' notice to cancel. We believe in earning your business through the value we provide, not locking you into long contracts.

Pricing varies based on your dealership size and needs. We offer flexible plans starting at competitive rates. For detailed pricing information for your region and business size, please request a demo or contact our sales team.

Absolutely. We offer two options: a self-guided demo walkthrough you can watch at your own pace, or a live online demo with one of our representatives where you can ask questions and see how it fits your business.

Carro provides comprehensive reporting including sales team performance metrics, lead source tracking, customer contact history, test drive bookings, delivery tracking, conversion rates, and individual salesperson targets and performance. Reports can be customized and exported.

Yes, Carro integrates with 50+ platforms including lead sources (AutoTrader, Motors.co.uk, Gumtree), finance platforms (Codeweavers, iVendi), DMS systems (Gemini, Pyramid), communication tools (WhatsApp, Twilio), accounting software (Xero, QuickBooks), and more. We also offer a full REST API for custom integrations.

Yes, Carro integrates with major finance platforms including Codeweavers and iVendi, allowing you to present finance options directly within the system. Our integration team can also help set up custom integrations with other finance partners you use.

Carro prioritizes data security with enterprise-level encryption, secure cloud hosting, automatic daily backups, and compliance with automotive industry standards. Your data is protected and accessible only to authorized users in your dealership.

Yes, Carro supports unlimited concurrent users. Your entire sales team can be in the system simultaneously, with real-time updates across all devices.

Most dealerships are up and running within 1-2 weeks. Our onboarding team handles data migration, system configuration, and provides training to ensure a smooth transition.

No technical knowledge is required. Carro is designed to be user-friendly for sales staff with minimal training. Our support team provides comprehensive training and is available to help with any questions.

We offer full telephone and email support from our dedicated team. We also provide regular check-ins to ensure you're getting maximum value from the system, and our consultants can advise on optimization for your business.

Yes, Carro is highly customizable. We can adapt workflows, fields, reporting, and processes to match how your dealership operates. We work with you to ensure the system fits your business, not the other way around.

Our support team is available during business hours via phone and email. We aim to respond to urgent issues quickly, and our team is familiar with automotive sales processes to help resolve issues efficiently.

Yes, Carro supports multi-location dealerships with centralized reporting while maintaining location-specific operations. You can see performance across all locations or focus on individual dealerships.

Yes, Carro offers a complete lead generation ecosystem including website integration, AI chatbots, finance application leads, WhatsApp follow-up, email integration, and social media campaign management. All leads feed into your Carro CRM in real-time.

Absolutely. Carro includes integrated diary systems, task management, SMS/WhatsApp messaging, and email campaigns. You can set automatic reminders for follow-ups and track all customer interactions in one place.

Carro provides full inventory tracking with vehicle details, pricing, availability status, and integration with your website and portal listings. You can manage stock across multiple locations and see real-time availability.

Yes, Carro allows you to create branded quotes, invoices, and order forms directly in the system. You can include vehicle details, finance options, trade-in valuations, and customer information for quick professional documentation.

Yes, Carro integrates with valuation tools like CAP and HPI for instant part exchange assessments. You can also input manual valuations, and all trade-in details are linked to customer records and deal tracking.

Yes, Carro provides complete tracking of test drives, customer visits, phone calls, emails, and all interactions. Sales managers can see activity logs and ensure proper follow-up on all prospects.

Carro works perfectly on mobile browsers without needing an app installation. You get full functionality on iOS, Android, and any device with a web browser.

Carro is primarily cloud-based and requires an internet connection. However, key functions are optimized to work even on slow connections, and we're always improving offline capabilities.

Carro integrates with compliance platforms like Compliance Trak, maintains audit trails of all actions, tracks FCA regulations compliance, and provides reporting to ensure your dealership meets regulatory requirements.

Yes, managers have access to comprehensive dashboards showing individual and team targets, actual performance, conversion rates, revenue generated, and more. Targets can be customized by salesperson or dealership location.

Carro is purpose-built for the automotive industry, not a generic CRM adapted for dealerships. It includes features specifically designed for vehicle sales like inventory management, finance integration, part exchange tracking, and integrations with automotive-specific platforms.

Yes, you can export reports, customer data, and transaction history in various formats. Your data is yours, and we never lock it away.

Carro works for both new and used car dealerships, as well as all other vehicle types (vans, motorcycles, trucks, motorhomes, caravans, and farm equipment). The system is flexible enough to handle any sales model.

Spreadsheets and email are slow, error-prone, and don't provide visibility into your business. Carro centralizes all customer information, automates follow-ups, provides real-time reporting, and ensures nothing falls through the cracks.

Yes, Carro integrates with WhatsApp Business and SMS services, allowing you to send automated follow-ups, appointment reminders, and customer updates directly from the system.

Yes, Carro provides lead scoring and qualification tools to help your sales team prioritize high-potential customers and focus efforts where they'll have the most impact.

Carro maintains a complete customer history including all interactions, vehicle preferences, budget, finance preferences, and previous purchases. This helps personalize service and improve conversion rates.

Yes, website form submissions can feed directly into Carro, and website visitors can chat with AI-powered assistants that qualify leads and create enquiries in your system.

We continuously update and improve Carro based on customer feedback and industry changes. All updates are included in your subscription at no extra cost.

Yes, Carro maintains full GDPR compliance with data protection, consent management, and privacy controls built into the system.

Contact our team anytime – we're happy to discuss your needs, answer questions, or set up a personalized demo. Call us on +44 (0) 113 326 2270 or email info@carro.systems.

Where next?

What else can we tell you about?

System Demo

Let us collect some of your details and we can send you a link to watch a full system demo in your own time. Alternatively we can arrange right now a date/time for an online conference call with one of our representatives to show you the system.

Setup a Demo

Website Lead Integration

We link with all the major websites like AutoTrader / Car Gurus etc via API or email scraping to get your website leads into the Carro system. We link to most custom website providers already, but if you have your own internal system, we have a suite of API calls available to get the information in very easily.

Lead Integration

AI Voice Agents

Never miss a call again, take a look at our AI voice Agents (Virtual Salespeople) the can answer calls for you, book appointments and inform customer about any vehicle you have in stock. Watch our demo to see how it works, and try it out for yourself by calling our demo dealership to ask about stock and book a test drive. Its like talking to a real person who's available 24 hours a day.

AI Voice Agents

System Customisation

Carro is a fully customisable system in terms of look and feel (UI - User Interface) We start by giving you our default look and feel, but you can change that to why colour scheme or layout and even all the icons should you wish. Adding your own company logo will allow the system to look like a custom built solution to your customers. Find out more about what and how things can be changed.

System Customisation

Reporting

We have a full reporting suite within the system that allows you to track progress on all customers / leads / sales and profit. Tables and graphical charts such as pie / bar and line graphs plot the data for visual representation.

Have a look at some example reports we have available

Reporting

API Suite

Carro has an API suite available for anyone to connect to. We issue credentials to third parties companies wanting to connect to Carro to either pull reporting data for send data to us.

API Suite